I wrote and designed this zine to summarize the lessons taught in my advertizing class. Influenced by the forthright teachings of professor Rob Trostle of Droga5,
Paul Arden's inspirational "It's Not How Good You are, It's How Good You Want to Be" and Dale Carnegie's classic "How to Make Friends and Influence People", this pocket-sized zine
is meant to be a handy guide when the user is in need of a little persuasive power.
The overarching message is that being remarkable is the key to success. If your skills or your products are being talked about, you've generated real interest and real power. Nice is good, but interesting is better.