HI, BRINNA
Switch
PRODUCT DESIGN
While participating in the Startup Studio course at Cornell Tech, I joined forces with a team of engineers and MBAs to create Switch, a digital insurance broker that offers on-demand work benefits to freelancers. Together we brought Switch from intial concept to a full working prototype in three months. I designed the UI/UX of the app, crafted the narrative of our pitch decks and developed the barebones of our brand.

The reaction to Switch has been overwhelming. We landed the $5000 grand prize at the MIT FinTech Hackathon, were chosen by Cornell to present to Mike Bloomberg, and were awarded a $100,000 Cornell Tech Startup Award to support the continued development of Switch.
When freelance work doesn’t provide benefits, getting insured can be confusing and expensive. By syncing with the marketplaces that freelancers work on, Switch analyzes things like their location and work hours in order to recommend on-demand policies that cover them for exactly what they need: no more — no less. When they’re working a job, they’re covered. When they aren’t, they’re saving money.

Switch also uses their marketplace information to offer them discounted group policy rates, which they can’t get on their own. With data and scale, Switch is working to make benefits easier and cheaper for freelancers to manage, so they can spend less time covering their losses and more time earning money.
When signing up for Switch, the freelancer simply signs into their marketplace platforms. Switch then uses marketplace APIs to give them personalized policies based on their needs.

After the freelancer gets their personalized insurance recommendations, they can learn exactly what each covers in colloquial language. If they choose to purchase a policy, they can file claims, manage their coverage or add other insurance policies from the home page.

I used a clean, clear design language to make a complicated topic - like insurance - easier to grasp during demos.